Okay, here’s the funny thing:
Like most everyone I said, “Oh my God, why are we watching Top Model for class today?” However - you know me - I love the design-by-analogy thing. I love visualizations. I consider clothing a visualization. So all this stuff fits right up my alley content wise (I also believe, sewing ability aside, we can use the same talents from our discipline to create meaningul haute couture - possibly for the homeless).
Content-wise aside, I just assumed it would be boring -
And that’s what I want to post about - DRAMA.
Brunetti and I were up front discussing this during the final elimination. And I couldn’t help but think that if Sir Siegel were turn off the television now, we would all flip out even though I know — I know! — literally nobody wanted to watch that show in the beginning.
It’s drama.
Now, we can put drama into static visualizations - and, we should - but the interesting thing is that drama plays out best over time. Conflict plays out over time. Juxtaposition, over time, is conflict.
And conflict is what drama is made of.
Now, do I mean that for web portals we design we should have some analgous procedure as a “walk off?” No!
Well, not exactly - but it is interesting to note that ratings, rankings, flaggings, taggings, and social interactions are the new buzz-fun enabled by social networking. it’s interesting that, to the creators of online content - whether you get popular or not is HIGH DRAMA.
When you go to static websites — websites that just sit there and stay the same — there’s no drama. it does what I know it can do. it’s functional. I probably investigated the heck out of it when I began, but once I mastered the site, I just have it is a possible resource.
But what about web places that live, breed, and multiply? What about wikipedia, with it’s never ending array of new information. What about Google labs? Google mail? Google earth?
Or social networks — social networks are inherently dramatic. Will people respond to my comments? Will they like my photography? Will they judge me well or judge me poor? Should I even build a site that allows people to fight, argue, distress, or insult?
Well, yes. How else are you going to build a real interaction?
It seems to me, in the post 2006 era, that there are two types of websites. Websites that stay there and never change - and - websites that are dynamic (and I don’t mean via Flash). For that matter too, I find that some of the most popular websites are the subtle ones that seduce you with their inital charm - and reveal ever greater depths of action and interaction. And I notice that the websites that shout and blare their every functionality are the one’s I immediately reject and leave behind.
There *is* a walk-off. It’s called “every other the designer out there but you.” And you know what? You may be the thinnest blondest bluest-eyest buxomed beach babe of a website, but if the audience doesn’t feel a subtle confidence in your walk then we’re going to call you a column of marshmallow and walk off.
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